Ecommerce Website Owners: Are You Leaving Money On The Counter?
Own an ecommerce website? Do you have a mailing list? If not, you`re potentially leaving a great deal of cash on the counter.
Communicating with your past consumers and visitors, is among the simplest and cost effective techniques of increasing your site sales. You just should have a mechanism to collect the e-mail addresses of both buyers and internet browsers alike.
Gathering buyers email addresses is a “no brainer”– after all you need to send them verification information, receipts etc. Just make certain you ask their authorization to keep them approximately date on future special deals.
Gathering visitor information is a bit trickier, and you must use some kind of incentive in return for them turning over their valuable e-mail address. Here are a number of methods:
A discount voucher off their very first order.
The amount you are prepared to provide will depend upon the profit margin in your organization, and the drawback is you may just get the e-mail addresses of individuals who were going to acquire anyway.
A competition to win among your items.
Do ensure you are honest and choose a winner– put past winner details on your website to emphasise this.
An experts buyers guide
If you offer technical products that can be tricky to understand– such as electronic devices, audio-visual and so on, then compose a short guide
Special reports or pointers guides
If you sell golf equipment, search for articles on golf suggestions online, obtain the authors consent and compile them into a PDF report.
Managing your list
Depending upon what ecommerce system your site is based on, you may already have the ability to handle email lists. If not, use a list management service such as Aweber (www.aweber.com), which enables you to establish autoresponder sequences, numerous lists and send out HTML e-mails.
Which brings me perfectly to the next * should * … send HTML e-mails!
HTML emails are the ones loaded with images and graphics, rather like web pages rather than plain text e-mails.
Why? They are far more eyecatching, which is vital given the increasing amounts of e-mail we get every day. You stand a better possibility if you consist of pictures of your products– after all a picture deserves a thousand words, right? ( the only exception to this is people offering non concrete services or products – for instance, details items normally work better in text emails.).
What should you communicate in your e-mails?
Special offers.
Any items that you have placed on special deal, sale products, end of line stock etc. Including a message of minimal availability or ends by a particular date will help increase action.
Seasonal offers.
Garden furniture and barbecues in Spring, for instance.
Uses tied to unique occasions.
Before the recent FIFA World Cup, I was swamped with special deals on all sort of television`s for watching it on. If you can tie your items to a popular occasion in some method, a lot the much better.
New product evaluations.
Evaluations of the latest product offerings to hit your market, will interest your clients.
Technical “how to`s”.
If you sell any sort of technical item, your clients will appreciate the periodic how to direct. How to get the very best out of your equipment, leading suggestions, and so on.
Frequency of emails.
I would not recommend emailing your consumers anymore than once a week, and leave it more than a month between interactions and they are likely to be forgetting about you.
There we have it. Loads of concepts on how to stay connected with your consumers, and ensure you remain at the forefront of their minds. The cost is virtually no, and the prospective returns are enormous.
What`s the expense if you do not? Well, certainly one of your competitors will make the effort– and end up seducing your customers far from you. perhaps for great.
One often missed aspect of increasing your income is by improving your site speed – go through this Digital Cornerstone article to find out more.